A documentary movie about product-designs and whats behind the scenes. Many designers have participated in the movie, including Jonathan Ive from Apple, Andrew Blauvelt, Marc Newson, Naoto Fukasawa, Karim Rashid and many other famous designers.
The movie is already out in the States. The key to create the true world of what I call "personal fabrication" is in this movie. Many designers start by thinking of the users needs, as well as the cost, they make trial products over and over again. They do everything thats needed to make whats called " A Physical Object".
The film was directed by Gary Hustwit, who also filmed "Helvetica".
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