Why do people who like watches, like cars?Is it that they believe in the beauty of the machinery?

Concepter and director of Water Design, Naoki Sakai is just about to launch a new brand, "NS_CONCEPT".
The first memorable product will be a collaboration with SEIKO, "NS_WATCH".
It has already appeared in a number of magazines, including web magazines "Response".
Link below.


This is amazing. They creatively show a tennis game using a flip book, with minimal information.

While it seems so simple, this video is calculated so precisely. Every move is strictly timed. It reminds me of Masahiko Sato's works.
A very unique way to show a tennis game, how they express the game without any players actually playing tennis.

They are simulating the match while watching the actual game.  It is visualizing the final set of the Wimbledon Championships Men's Final between Rafa Nadal and
Roger Federer. The movie was created by graphic designer, Bryan ku.

Bryan Kuhttp://cargocollective.com


NS exhibition is only an event to announce one single wrist watch, but also a place for many creators inspired by the idea to gather, simultaneously.

Here is the watch Nao Tamura and I are going to produce. It would be a pleasure if readers of this blog could come to the exhibition. Below is a comment from creator and my friend, Shunji Yamanaka.

To Measure. In days gone by these were practical skills that everyone needed to have. To measure distance in strides. To measure time by the sun's position. To measure corn by the bushel. We eventually began to seek more "precision" measurement and started to use instruments all around us in everyday life. Weight scales, weather gauges, orientation gyroscopes, clocks and watches are just some examples. Through the ages we have tended to be fascinated by these charming high precision instruments.

But these devices have started to disappear. Nowadays we can quickly check the temperature from the internet, the time from multiple displays and the sizes and weights of products are printed on or in catalogues. We have less opportunity to see the primary measuring device or the raw information. We live in a world where we don't even need to know who measures or how these categories are measured.

In such an era like this, here is a wrist watch to impress on the owner the importance of "Measurement", once again. It’s complexity, but at the same time it’s simple style combines to not only display the time, but precisely measure it too.

NS Exhibition is not only an event to announce the launch of a single wrist watch, but also a place for many creators inspired by the idea to gather, simultaneously. Please attend to enjoy the show, talk to other creators and meet with Naoki Sakai as well. The event will take place on July 21st and 25th.

Shunji Yamanaka

About the NS exhibition:
Day: July 21st - 25th
Time: 11:00~20:00
Place: EYE OF GYRE / GYRE 3F 5-10-1 Jingumae, Shibuya, Tokyo
Tel: 03-3498-6990


The global average age of 2010 is 29.1 years old, that is 26 years lower than the average of Japan; 45.1 years old.

On my way to Kansai on the Shinkansen, I happened to come across a magazine called WEDGE edited by Satoru Maeda, and read an article named "courses of electronics". If I were to summarize the article, it was about the average age of Japan (45.1) much higher compared to the global average (29.1). In the 80's, the average age of Japan was 32.5 years old.

The average age of Japan has risen, in the 90's - 37.7 years old, and 00's 41.5 years old. Since then, Japanese companies stopped producing new things, and started to follow things/products from the United States.

Looking at the average age of America, it did enter in its 30s in the 1980, but has kept it there.  It is predicted that it won't plunge in its 40s until 2040. Windows, Apple, YouTube, Skype, Twitter ,Facebook, the producive markets all started from the States.

How about Korea? THey entered in there 30s in the 00'S, but still there even today (average age 37.9 in '10). And of course China is right behind. Would it be the States that will win the race?