A Great Campaign made by Volkswagen in Stockholm. A lottery with a reward to car drivers who legally follow the speed limit when taken by the speed camera, raised through fined cars. Through this campaign, the average speed was reduced by 22 %.

The object of this campaign was to stop speeding violation.
Great idea, I wonder what kind of campaign it would be in Japan?

They try to make us follow regulation by using speed cameras in Japan too, but the idea of it is exactly the opposite.

It may be difficult trying to conquer problems with positive aspects like this one in Japan.

They managed to slow down the average speed by 22% through this campaign.

http://creativecriminals.com/ambient/volkswagen-speed-camera-lottery/