NS exhibition is only an event to announce one single wrist watch, but also a place for many creators inspired by the idea to gather, simultaneously.

Here is the watch Nao Tamura and I are going to produce. It would be a pleasure if readers of this blog could come to the exhibition. Below is a comment from creator and my friend, Shunji Yamanaka.

To Measure. In days gone by these were practical skills that everyone needed to have. To measure distance in strides. To measure time by the sun's position. To measure corn by the bushel. We eventually began to seek more "precision" measurement and started to use instruments all around us in everyday life. Weight scales, weather gauges, orientation gyroscopes, clocks and watches are just some examples. Through the ages we have tended to be fascinated by these charming high precision instruments.

But these devices have started to disappear. Nowadays we can quickly check the temperature from the internet, the time from multiple displays and the sizes and weights of products are printed on or in catalogues. We have less opportunity to see the primary measuring device or the raw information. We live in a world where we don't even need to know who measures or how these categories are measured.

In such an era like this, here is a wrist watch to impress on the owner the importance of "Measurement", once again. It’s complexity, but at the same time it’s simple style combines to not only display the time, but precisely measure it too.

NS Exhibition is not only an event to announce the launch of a single wrist watch, but also a place for many creators inspired by the idea to gather, simultaneously. Please attend to enjoy the show, talk to other creators and meet with Naoki Sakai as well. The event will take place on July 21st and 25th.

Shunji Yamanaka

About the NS exhibition:
Day: July 21st - 25th
Time: 11:00~20:00
Place: EYE OF GYRE / GYRE 3F 5-10-1 Jingumae, Shibuya, Tokyo
Tel: 03-3498-6990